Course Overview

This qualification will introduce learners to concepts of digital promotion that can be used in a business setting. It will support learners to progress to other related general and or vocational qualification, developing an understanding of a wide range of topics including search engine optimisation (SEO) data protection and social media.

Units of study/what is involved:

• Unit 01 Digital promotion for business
• Unit 02 Understanding search engine optimisation for business
• Unit 03 Coordinating the use of digital media for business
• Unit 06 Producing digital promotional content for business
• Unit 07 Data protection and digital media for business
• Unit 08 Measuring the effectiveness of digital promotional activity for business
• Unit 09 Understanding social media
• Unit 12 Online reputation management

Assessment Methods

Assessments are due at the end of each unit. Your tutor will assess your work and build up your portfolio of evidence of learning. A certificate will be awarded on satisfactory submission of evidence of learning for the units studied.

Progression Options

NCFE Level 3 Certificate in Coding Practices