Customer Service Practitioner Apprenticeship Level 2 | Bridgwater & Taunton College

Course Overview

You need to be employed to start an Apprenticeship. Please visit our vacancy page or if you have an employer, please ensure you add full contact details of your employer within your application. If you are unable to secure employment, you could enrol on a full-time study programme and transfer to an Apprenticeship at a later date. Please apply for a full-time course as your second option.

Begin your apprenticeship journey at BTC! Depending on your interests, you can apply for multiple apprenticeships without an employer in place. Once we have received your application, you will be invited to a college interview with the relevant subject area; you will then be automatically placed in our Talent Pool.
As a member of our Talent Pool, you will be the first to hear about new apprenticeship opportunities, receive support with CV writing, interview techniques, employability skills and much more!


The role of a Customer Service Practitioner is to enhance the customer experience, foster satisfaction, and contribute to the overall success of the organisation. Effective communication, problem-solving skills, and a customer-centric approach are essential for success in this role. Many businesses, regardless of industry, prioritise customer satisfaction and employees with strong customer service skills understand the importance of putting the customer first, ensuring positive interactions that contribute to customer loyalty. Employees in customer-facing roles, act as ambassadors for the company. Strong customer service skills ensure that employees represent the brand positively, influencing customer perception and brand reputation. Great customer service skills lead to adaptability, marketability and effectiveness in any job!
Customer service practitioners are hugely influential in the delivery of a good customer experience and their satisfaction with an organisation. Customer service practitioners show excellent customer service skills and behaviours as well as strong product and/or service knowledge. They provide service in line with customer service standards and strategy and understand regulatory requirements. They assist customers either face-to-face or by phone, post, email, text and through social media. Customer service roles include: customer service trainee, customer service advisor, customer service assistant.


Included within the apprenticeship you can also receive a BTC certificate in one of the following specialisms:

  • Sales
  • Retail
  • Business


Apprentices need to complete 20% off-the-job training during the on-programme phase of their apprenticeship. Specific rules govern this and it must take place in the apprentice’s contracted hours. Formative assessment of knowledge, skills and behaviours required in the delivery of the level 2 customer service practitioner apprenticeship are broken down into the following modules.

Knowledge

  • Knowing your Customers
  • Understanding the Organisation
  • Meeting Rrgulations/ Legislation
  • Your Role & Responsibilities
  • Customer Expereince
  • Products & Services
  • Systems & Resources

Skills

  • Interpersonal Skills
  • Communication
  • Influencing Skills
  • Personal Organisation
  • Dealing with customer conflict & challenge

Behaviours

  • Delveloping yourself
  • Being open to feedback
  • Team Working
  • Equality
  • Presentation
  • Right First Time


Assessment Methods

On-programme support will include delivery of essential knowledge modules and an e-portfolio demonstrating competence. When you are ready to enter gateway, the assessor will support you in preparing for end point assessment via a series of mock activities.

Following this, your assessor, employer and you decide when you are ready to undertake the ‘End Point Assessment’ which includes:

  • Showcase Report or Presentation
  • Observation
  • Professional Discussion

Progression Options

Completion of this apprenticeship will lead to eligibility to join the Institute of Customer Service as an individual member at professional level.

Alternatively you may have the opportunity to move to an Advanced Apprenticeship:

Course Summary

Course Title Customer Service Practitioner Apprenticeship Level 2
Entry Requirements

You will be required to have or achieve a Level 1 English and maths
qualification and have taken Level 2 English and maths tests prior to completing
the Apprenticeship.

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Spotlight

Interested in studying an Apprenticeship? Go for it! My Apprenticeship has increased my confidence and provided me with a wealth of new knowledge and skills. I have discovered a new passion for what I do.

Neil Moy, Horticulture & Landscape Operative Apprentice

Additional Information

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