Course Overview

As a Multi-Channel Marketer you will define, design, build and implement campaigns across a variety of platforms to drive customer engagement and retention! You will enjoy working as part of a team, liaising with clients and suppliers, supporting research activities, and creating exciting and engaging campaigns for a target audience.

You need to be employed to start an apprenticeship, there are many different types of businesses that can employ a Multi-Channel Marketer apprentice. Multi-channel marketers may be working within a specialist company/agency that provides marketing deliverables and advice to external clients, or within an internal marketing team, delivering marketing activities to drive that business. This includes small, medium, large and multinational organisations in private, public and third sectors such as the finance, construction, facilities, automotive, manufacturing, engineering, health, retail, food, hospitality, and IT.

As a Multi-Channel Marketer apprentice you will be part of a marketing team and will contribute to the implementation of the marketing strategy and plans. You will be responsible for delivering day-to-day marketing activities across a multitude of platforms, channels and systems that are essential to the marketing function and activities of the company.

As an employee in this occupation you will be responsible for coordinating and delivering specific marketing activities such as marketing content creation, background market and customer research, monitoring campaign analytics and collecting data, using relevant marketing software/systems, maintaining marketing administration activities such as managing the supply of marketing literature, tracking marketing expenditure, supporting the procurement of, and overseeing the delivery of work by external and internal marketing suppliers.

This standard aligns with the following professional recognition:
– Chartered Institute of Marketing (CIM) for Affiliate
– Digital Marketing Institute (DMI) for Power
– Data and Marketing Association (DMA) for Individual

• Marketing theory, concepts and basic principles such as what marketing is, the marketing mixthe promotional mix and the difference each channel
• What a marketing plan is, how it is built and its purpose
• The importance of competitor analysis and how to undertake it
• Brand theory such as positioning, value, identity, guidelines, and tone of voice
• Create content using principles of design and copywriting, and how to adapt for online and offline mediums e.g., writing digital content for the web compared to leaflets
• Current and emerging technologies, software and systems which impact on marketing
• Relevant regulatory and legislative requirements such as data protection, GDPR, cybersecurity, trading laws, copyright law, Advertising Standards Authority (ASA) for the handling andprocessing of data and its application
• Principles of conducting marketing communications in an ethical and diverse manner
• The principles of content marketing, and content creation
• Budget management and how to measure return on investment (ROI)
• The importance of reviewing campaigns regularly to ensure effectiveness and optimisation
• The campaign management process including research, planning, budgeting, implementation, and delivery
• The customer journey including customer offline and digital touchpoints, customer personas, how to engage customers at different stages of their journey, sales funnels and how to segment an audience for targeting

Assessment Methods

Teaching methods

• Group sessions in college
• Independent study using resources to complete portfolios and written assignments

Assessment methods

• Project report with presentation and questioning
• Interview underpinned by portfolio of evidence
  

Progression Options

On completion of the Level 3 (Advanced) Multi-Channel Marketer Apprenticeship, progression may include:

• Job roles within Digital Communications, Digital Marketing, Social Media Marketing
• Level 4 (Higher) Apprenticeship
• Level 6 (Degree) Apprenticeship
• University Degree